Sales Leadership Interview System: research framework, 18-question drill, executive leave-behind (Word)
The first answer is rehearsable. The second follow-up finds the edge of your real experience. Prep for the follow-ups.I've sat on both sides of the sales leadership interview: as a senior director at Samsung running enterprise teams, and as a candidate interviewing for director and VP roles. Here's what I learned from the candidate side:Nobody loses these interviews on the first answer. Everyone has a rehearsed story about their number, their best hire, their toughest quarter.You lose on the second follow-up. "What was attainment by rep, not the team blend?" "What did you know at week 4 versus week 12?" "Have you actually exited a toxic top performer, or is that the theoretically correct answer?"Senior interviewers ask follow-up chains on purpose. They're not testing your story. They're finding where your story ends and your improvising begins.This is the system I built to prep for my own sales leadership interviews. Two Word docs, fill-in-the-blank:1. The Interview System (6 pages, 3 sections) Research framework: turns 3 to 4 hours of company research into a one-sentence thesis on THEIR business. Ownership and money pressure, revenue mix, leadership changes as mandate signals, and the "seams": the two or three open wounds a sales leader is actually being hired to close. Plus questions to ask by interviewer type (CEO vs. CRO vs. CFO ask for different things) and red flags to detect while they interview you. The 18-question mock drill: six themes (track record, forecast discipline, team building, GTM strategy, transformation, executive presence). Every question comes with the hard follow-up chain an experienced interviewer will actually run, plus a "what good looks like" line so you can grade your own answer. Drill them out loud, timed, with a partner or an AI assistant firing the follow-ups. The leave-behind play: when to hand it over, the rules that keep it from becoming a brochure, and the 30/60/90 skeleton with falsifiable commitments (not "build relationships"). 2. The Executive Leave-Behind Template (1 page, Word)Almost no candidate brings a one-page document stating their thesis on the company's business and their first 90 days. That's exactly why it works: it turns what you said into something the panel passes around after you leave. Thesis first, three proof points, a 30/60/90 table with a falsifiable commitment per phase, and a closing ask that signals you've done this before.Who it's for: candidates interviewing for Sales Director, VP of Sales, CRO, or GM roles. Also useful if you're the interviewer and want a question bank that actually discriminates.What it's not: generic interview tips, STAR-method filler, or "tell me about yourself" coaching. It assumes you have the experience and gives you the system to prove it under pressure.Both files are editable Word docs. Fill them in for each company you interview with.Questions before buying? Message me. I answer.FAQ sectionIs this specific to tech sales? No. The framework and drill apply to any B2B sales leadership role: SaaS, hardware, services, distribution, industrial. The research section adapts to whatever company you're targeting.I have an interview in 3 days. Is this enough time? Yes. The research framework is 3 to 4 hours, the drill is 2 to 3 sessions of an hour, and the leave-behind takes 45 minutes once the research is done.Can I use AI to run the mock drill? Yes, and it works well: paste a question and its follow-up chain into any AI assistant and have it play the interviewer. The follow-ups are already written for you.Do you offer refunds? Yes, 7 days, no questions.
Get it → kwonster74.gumroad.com