Technical SEO Audit Checklist
## What's Inside This is not a 50-page eBook or a course. It's a single, reusable checklist designed for execution. Inside the PDF you get: - **Crawlability & Indexation**: A step-by-step sequence to check robots.txt, XML sitemaps, canonical tags, `noindex` directives, and orphan pages. Includes a 3-column priority table (Critical / High / Medium) so you know what to fix first. - **Core Web Vitals checklist**: Concrete metrics to audit for LCP, FID/INP, and CLS. Not just "improve speed" – you get specific thresholds (e.g., LCP under 2.5s, CLS under 0.1) and common causes to inspect (render-blocking resources, image dimensions, third-party scripts). Includes a note that thresholds may vary by region and device type. - **Structured Data audit**: A list of schema types to verify (Article, Product, FAQ, BreadcrumbList, etc.) and a validation workflow using Schema.org + Google's Rich Results Test (or the equivalent tool in your region). Includes a reminder that not all schema guarantees rich results. - **Site Speed deep-dive**: A repeatable process using Lighthouse, PageSpeed Insights, or WebPageTest. Covers server response time, compression, CDN usage, image optimization, and JavaScript execution. Each item has a "How to check" column and a "Fix if" column. - **Mobile & International considerations**: Checks for hreflang tags (if multi-region), mobile viewport settings, touch target sizes, and region-specific hosting/CDN performance. - **Log file analysis (optional)**: A simplified method to spot crawl budget waste using server logs or a tool like Screaming Frog Log File Analyzer. Not required for small sites, but included for larger ones. The file is a clean, printable PDF with checkboxes and space for notes. No fluff, no stock photos. ## How to Use 1. **Open the checklist** and scan the priority column. Start with Critical items (e.g., blocked robots.txt, missing sitemap, 5xx errors). 2. **Run each check** one by one. The checklist includes the exact URL or tool to use for each step (e.g., "Check robots.txt via yourdomain.com/robots.txt" or "Run Lighthouse from Chrome DevTools"). 3. **Mark ✓ or ✗** for each item. If you find an issue, note the fix needed in the margin. 4. **Re-run after fixes** – a full audit takes 1-3 hours for a typical small-to-medium site, depending on size. For larger sites (10k+ pages), expect a half-day. 5. **Schedule quarterly** – technical SEO changes with algorithm updates and site changes. The checklist is designed to be reused. No fancy software required. You only need a browser, a free account at a tool like Google Search Console (or equivalent), and optionally a crawler like Screaming Frog (free tier works for up to 500 URLs). ## Who It's For - **Freelance SEO consultants** who need a repeatable process for client audits. Saves you from forgetting the 12th step of a technical audit. - **In-house marketers** managing their own website. You don't need to be a developer – each check has a plain-English explanation. - **Agency teams** who want a consistent workflow across multiple sites. Hand it to a junior and they can execute the basics. - **Site owners** launching a new website or migrating an old one. Covers the canonical pitfalls that cause traffic drops. - **Not for**: Beginners who have never heard of a sitemap or robots.txt. This assumes you understand the basics of SEO and just need a structured checklist. ## A Short, Honest Note a single PDF file. You'll get instant access after purchase. SEO rules, tax laws, and search engine guidelines vary by country and region. Some checks (like hreflang or GDPR-related structured data) may not apply to your site. The checklist is designed to be adapted: skip what doesn't fit. No tool or checklist guarantees a ranking improvement. Google's algorithm changes constantly, and results depend on your specific site, competition, and market. This checklist helps you eliminate technical barriers – it does not replace content quality, backlinks, or user experience. If you're outside the US, ignore any US-specific terms you might see in tool documentation (like "IRS" or "1099"). This checklist avoids them entirely.
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