Customer Discovery Mini-Unit | High School Market Research Project
Help students conduct market research and validate a business idea before writing a business plan.This ready-to-teach Customer Discovery Mini-Unit helps high school entrepreneurship, marketing, business, and CTE students replace assumptions with customer evidence. Through a practical entrepreneurship project, students identify customer problems, explore pain points, ask effective questions, distinguish opinions from validation, analyze feedback, and improve a business idea.Students learn why successful entrepreneurs understand the customer and validate the problem before developing a solution or writing a full business plan.WHAT’S INCLUDED• Student Mini-Unit Workbook (printable PDF)• Teacher Resource Guide• Customer interview worksheets• Reflection essay• Entrepreneur takeaways• Assessment rubric• Teacher answer keyPERFECT FOR• High school entrepreneurship projects• Market research and marketing lessons• Business idea validation activities• Customer discovery and Lean Startup units• Introduction to Business• Career and Technical Education (CTE)• Project-based learning• Grades 9–12No prep required. Print the materials or assign them digitally. Use this 3-day mini-unit independently or as part of the RWBA Startup Validation Series before students write a business plan.Follow the evidence. It is your entrepreneurial compass.
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